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OpenSponsorship 2026 Report: 75% of Brand Deals Go to Female Athletes as Average Deal Size Doubles by Opensponsorship
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OpenSponsorship 2026 Report: 75% of Brand Deals Go to Female Athletes as Average Deal Size Doubles by Opensponsorship
OpenSponsorship 2026 Report: 75% of Brand Deals Go to Female Athletes as Average Deal Size Doubles, OpenSponsorship, backed by Serena Williams, released its 2026 Athlete Marketing Report analyzing 14.9 million posts. Key findings: 75% of brand deals now go to female athletes, average deal size doubled year over year, and average engagement rate understates creator performance by 4x or more. Full report at opensponsorship.com.
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