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OpenAI Wants ChatGPT to Be Your Personal Shopper Ahead of Black Friday

OpenAI offers nearly unlimited Shopping Research usage across plans to simplify holiday shopping with personalized guides powered by GPT-5 mini, competing with Google and others.

  • On Monday, OpenAI launched ChatGPT Shopping Research inside ChatGPT on mobile and web, rolling out to all logged-in Free, Go, Plus and Pro users ahead of Black Friday.
  • Facing rivals like Google, OpenAI positioned Shopping Research to simplify holiday shopping with tailored guides and reduce comparison time amid profitability pressures.
  • Built on a version of GPT-5 mini, the system asks clarifying questions, uses ChatGPT Memory, and synthesizes details from quality review sites and Reddit for personalized buyer's guides.
  • Right now, Shopping Research links to retailers' websites and OpenAI plans Instant Checkout for direct purchases with participating merchants, while not monetizing or taking affiliate revenue at launch.
  • Looking ahead, OpenAI expects Shopping Research to evolve into a comprehensive AI assistant despite warning consumers researching products about accuracy and hallucination risks during the holiday shopping season.
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A special feature was added to the AI.

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The technology OpenAI announced this Monday that it will include a function in ChatGPT to create a detailed and user-friendly shopping guide, with a view to the Black Friday and the Christmas season.The tool, called ‘shopping research’, researches thoroughly on the internet, reviews quality sources and relies on past user conversations with ChatGPT to offer “a personalized shopping guide in minutes.” This new feature will be activated when users…

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OpenAI has a new tool that will make life easier when shopping online during this upcoming Black Friday

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Axios broke the news in Washington, United States on Monday, November 24, 2025.
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