US EditionOpenAI to begin testing ads on ChatGPT in the U.S.
OpenAI will test clearly labeled ads in ChatGPT’s free and $8 Go tiers for U.S. adults, keeping premium tiers ad-free and promising no influence on AI responses.
- On Friday, OpenAI announced it will begin testing ads inside ChatGPT in the United States in the coming weeks on the free and $8-per-month ChatGPT Go tiers.
- Facing rising costs, OpenAI is embracing advertising to diversify revenue ahead of a potential initial public offering, after hiring Fidji Simo, CEO of Applications, and Denise Dresser, Chief Revenue Officer, last year.
- Ads will appear at the bottom of answers, be labeled "Sponsored" and separated from responses, with personalization on by default and users able to opt out, dismiss ads, and clear ad-related data, OpenAI said.
- Paid subscribers on ChatGPT Plus, Pro, Business and Enterprise plans will remain ad-free, and ads will be excluded for users under 18 and near sensitive topics, OpenAI said.
- As the company seeks revenue, observers note that OpenAI's move to test ads in ChatGPT helps fund infrastructure spending and aligns it with rivals like Google and Meta, raising user trust concerns.
262 Articles
262 Articles
OpenAI Plans Limited Ad Testing in ChatGPT While Keeping Paid Tiers Ad-Free
OpenAI, on January 16, 2026, delineated it plans to begin testing of advertisements in ChatGPT for logged-in adult users on its Free and Go tiers in the United States, while stating that ads are not currently live. In updates published by OpenAI on its blog and help page, the company said advertising in ChatGPT has not launched externally and that testing is expected to begin in the coming weeks for eligible U.S. users. OpenAI said Plus, Pro, Bu…
OpenAI to start testing Ads in ChatGPT: AI responses will not be affected
OpenAI confirmed that it will start showing ads on ChatGPT. It’s a big change for how the company plans to make money from its AI platform, and they will start testing ads in the US market first, and then they will roll them out to more countries later. This news dropped not long after reports surfaced that CEO Sam Altman told teams to double down on ChatGPT and hit pause on side projects. OpenAI says Ads are coming to ChatGPT – only for free an…
Under pressure to profit from its massive spending, OpenAI will begin an advertising test phase in ChatGPT in the United States, for low-cost subscribers and free users.
ChatGPT chats will soon include advertising. This was announced by the operator, OpenAI, in San Francisco. The AI firm has been exploring ways to monetize its chatbot for some time. By Nils Dampz.
ChatGPT to test ads in U.S. as OpenAI redefines AI monetization
OpenAI’s decision to introduce advertisements inside ChatGPT for free users and its new $8 “Go” tier is already shaping up to be one of the most consequential pivots in generative AI’s short history. It’s not a simple business tweak. It’s a reframing of where digital intent, attention, and commercial influence intersect in an age where conversations increasingly replace search bars. OpenAI has not yet started showing ads in ChatGPT, but it plans…
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