OpenAI Tests Advertiser-Sponsored Agents, Expands AI Tools for ChatGPT Ads
OpenAI is testing clearly labeled Sponsored Agents and adding tools that let advertisers create and analyze campaigns with natural-language prompts.
- On Wednesday, Sept 16, OpenAI introduced AI-powered tools for advertisers and began testing business-sponsored agents with select United States advertisers in ChatGPT.
- ChatGPT Ads reached a $1bn annualised run rate by Aug 31 after expanding to 31 European countries on Aug 20 and launching an Amazon pilot on Sept 11.
- "A user can choose to start a clearly labeled conversation with a business-sponsored agent in ChatGPT," OpenAI said; these agents remain distinct from ChatGPT's independent responses.
- The ChatGPT Ads Manager plugin enables advertisers to create and analyze campaigns using natural-language prompts, while HubSpot and Shopify serve as OpenAI's first CRM and e-commerce partners.
- United States merchants on Shopify can connect accounts today to run ads using Shopify Catalog, with the app expanding to other international markets beginning Sept 23.
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OpenAI announced on Wednesday (16) that it launched AI-based tools for advertisers and began testing agents sponsored by companies with which users can chat. Shares intensify the company's entry into the increasingly competitive market of AI-driven marketing. The sponsored Agents feature will allow users to start conversations with agents sponsored by companies and access a company's website after interacting with ads on ChatGPT. Agents will be …
OpenAI tests Sponsored Agents in ChatGPT ads
“Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses,” OpenAI said on 16 September. The biggest change is a test of Sponsored Agents. After clicking an ad in ChatGPT, a user can choose to start a conversation with an agent that a business sponsors, OpenAI announced. […] This story continues at The Next Web
OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads
OpenAI has taken another step towards the AI-powered advertising market by unveiling intelligent tools for advertisers and starting testing company-sponsored chatbot agents in ChatGPT.
Agents will be clearly identified and will remain separate from ChatGPT's independent responses and the user's original chat, informed OpenAI
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