Free ChatGPT Is Surprisingly Expensive, Here's Why

Free ChatGPT is surprisingly expensive, here's why

OpenAI is confronting the enormous cost of running ChatGPT at global scale, prompting a shift toward ads, new pricing tiers, and long-term revenue strategies to keep the service sustainable

OpenAI prioritising restraint over scale in new ChatGPT advertising push - discountwalas

OpenAI, the Sam Altman-led AI pioneer, has officially entered the digital advertising arena, albeit with extreme caution. After years of relying almost exclusively on subscription revenue and burning through massive capital for R&D, the startup is testing the waters of “sponsored responses.” According to a new report, OpenAI is currently favoring a “restraint over scale” philosophy. Instead of a wide-scale rollout, the company has limited its in…

OpenAI starts testing ads in ChatGPT for Free and Go users

OpenAI has begun testing ads inside ChatGPT for users on its Free and Go plans, introducing a move that’s raising eyebrows across the AI and marketing communities. The shift, announced Monday, follows OpenAI’s earlier tease of a monetization strategy that would rely more heavily on sponsored content to subsidize access to its powerful tools.This article explores what OpenAI’s ad rollout means for marketers and brand communicators—especially thos…