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OpenAI rolls out new shopping features with ChatGPT search update
- On April 28, 2025, OpenAI began rolling out new AI-powered shopping features within ChatGPT worldwide, accessible to all users.
- OpenAI added these features to extend ChatGPT's reach into ecommerce and compete directly with dominant search players like Google and Amazon.
- The update enables users to find personalized product recommendations, pricing, reviews, and direct purchase links from multiple retailers including Walmart and Amazon.
- OpenAI emphasized that its selections are independently chosen and not advertisements, with the update designed to help users more quickly search for, evaluate, and purchase items.
- This rollout, amid over one billion recent weekly searches, positions OpenAI to challenge Google's search dominance by offering a less advertising-heavy, more user-focused experience.
143 Articles
143 Articles
ChatGPT Is Already Bungling Product Recommendations
ChatGPT just received a major update to recommend specific products to users — but it's still suffering from the same old AI problem: answers that sound good at first, but make little sense when you examine them more critically. Unlike before, OpenAI's chatbot will now pull up helpful product cards that, once clicked, open a sidebar inside the chat window to show detailed information about your shopping options, including product pictures, price…
OpenAI has announced that users will soon be able to buy goods through chatbot ChatGPT. Shopping buttons for search queries based on artificial intelligence will be available to all users, regardless of whether they are registered.
This new feature is not yet open to advertising. Brands will have to grope to hope to be referenced by the robot.
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