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OpenAI rolls out new shopping features with ChatGPT search update

On April 28, 2025, OpenAI began rolling out new AI-powered shopping features within ChatGPT worldwide, accessible to all users.
OpenAI added these features to extend ChatGPT's reach into ecommerce and compete directly with dominant search players like Google and Amazon.
The update enables users to find personalized product recommendations, pricing, reviews, and direct purchase links from multiple retailers including Walmart and Amazon.
OpenAI emphasized that its selections are independently chosen and not advertisements, with the update designed to help users more quickly search for, evaluate, and purchase items.
This rollout, amid over one billion recent weekly searches, positions OpenAI to challenge Google's search dominance by offering a less advertising-heavy, more user-focused experience.

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