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OpenAI partners with Walmart to let users buy products in ChatGPT, furthering chatbot shopping push

Walmart will let customers shop and check out directly through ChatGPT using Instant Checkout as part of its AI-first shopping push, with 64% of consumers open to AI shopping.

  • Walmart has struck a deal with OpenAI to allow shoppers to make purchases directly through the AI chatbot ChatGPT.
  • The world's largest retailer is trying to keep up with changes in how consumers discover items to buy, as shoppers are increasingly going to ChatGPT or similar AI chatbots for gift ideas or deals.
  • The partnership will enable Walmart customers to use an instant checkout feature on ChatGPT to restock household essentials or buy new products, though the company did not specify when this feature would be available.
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Benzinga broke the news in New York, United States on Tuesday, October 14, 2025.
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