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OpenAI and Perplexity are launching AI shopping assistants, but competing startups aren't sweating it

Summary by TechCrunch
Startup founders building AI shopping tools think general-purpose models are too broad to deliver truly personalized shopping experiences.

4 Articles

The battle of the AI applied to shopping is intensifying. After the successive announcements of OpenAI and Google, it is Perplexity's turn to draw its own intelligent shopping assistant — and the company does not hide it: it wants to reinvent the way in which we discover and buy products online. The service is already available for free [...] The article Perplexity launches its shopping IA — and directly hits ChatGPT and Google before the holida…

Perplexity intensifyes its presence in the online shopping market as it approaches the end-of-the-year holidays by unveiling an artificial intelligence-assisted shopping feature. Available now, this free tool allows you to buy products directly and promises to reinvent the online shopping experience. ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App St…

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TechCrunch broke the news in United States on Tuesday, November 25, 2025.
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