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OpenAI's First Device with Jony Ive Reportedly Won't Be a Phone or a Wearable

  • OpenAI acquired Jony Ive's AI design startup io in May 2025 to develop a new AI device, not a phone or wearable, expected by late 2026.
  • This acquisition follows plans to reimagine computing by combining OpenAI's AI with Ive's design, aiming to reduce reliance on screens and traditional form factors.
  • The device will be unobtrusive, aware of user surroundings, able to fit in a pocket or sit on a desk, and likely lack a display according to insiders and analysts.
  • OpenAI is aiming to deliver 100 million units more rapidly than any previous launch of a new product, with CEO Sam Altman describing it as the most significant achievement the company has ever undertaken.
  • While the product could revolutionize AI device interaction, significant uncertainty remains about market acceptance and the device’s final form or capabilities.
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“We have the opportunity to completely reimagine what it means to use a computer,” says Sam Altman, founder of OpenAI and promoter of ChatGPT, at the beginning of a video announcing the purchase of io, a start-up by Jony Ive, the iPhone designer. The news jumped this Wednesday (night in Spain) and shook deeply the panorama of one of the most unemployed sectors in today’s technology: hardware, devices.

·Spain
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Lean Left

Apple's former designer, Jony Ive, has just joined OpenAI to design a device of a new genre and complementary to phones. Many competitors already have the same ambition: to offer a physical incarnation to artificial intelligence.

·Paris, France
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OpenAI and designer Jony Ive are working together on a first device, but contrary to expectations, it will be neither a smartphone nor a wearable device. The project, still shrouded in mystery, is fueling speculation about the intended innovation.

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Phone Arena broke the news in on Thursday, May 22, 2025.
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