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Open House Expands Into the Bancho Area with Its Luxury Condominium Brand "Innovasia," Fully Utilizing Its Expertise in Acquiring Small Plots of Land.

Summary by toyokeizai.net
In a high-end residential area of Chiyoda Ward, Tokyo, Open House Group is developing "Innovasia Rokubancho," a property under its top-of-the-line brand. Having achieved rapid growth through the sale of detached houses, why is this company venturing into the luxury condominium market? What are its strategies and unique features?
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In a high-end residential area of Chiyoda Ward, Tokyo, Open House Group is developing "Innovasia Rokubancho," a property under its top-of-the-line brand. Having achieved rapid growth through the sale of detached houses, why is this company venturing into the luxury condominium market? What are its strategies and unique features?

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toyokeizai.net broke the news on Sunday, July 26, 2026.
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