oOh!media's CEO on why OOH is at the front of media spend

oOh!media's CEO on why OOH is at the front of media spend

A day after oOh!media reported higher profits and dividends, CEO James Taylor outlined the deeper forces reshaping the advertising market, arguing that brands are shifting budgets to Out of Home because it delivers a trifecta for those seeking to maximise exposure in an increasingly fragmented media landscape. They are: visibility, trust, and certainty. “It’s physical, and it’s trusted. It’s unskippable. It’s unmissable. And so it’s omnipresent,…