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OOH ad spend dips during IPL? Data and experts tell different stories

Summary by Social Samosa
In India, turning 18 holds huge significance. It marks the beginning of adulthood, voting rights, legal independence, and so much more. This year, the Indian Premier League (IPL) turned 18, offering marketers an open ground to create impactful advertising campaigns to garner consumers’ attention.  IPL is no longer a new league looking for validation; it’s a full-grown cultural force that commands the nation's attention every evening for two mont…
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Social Samosa broke the news in on Friday, June 13, 2025.
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