Study: 94% of Marketers Say AI Hasn't Made Significant Impact
4 Articles
4 Articles
Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.
Marketers made the AI investments. Most are still waiting for the returns.Brontë Wittpenn/San Francisco Chronicle via Getty ImagesA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing newsletter.Marketers have gone all in on AI. Now comes the awkward question: Is it actually paying off yet?The answer is largely "no," according to new research from the management consulting firm Bain, shared …
The Global CMO Report 2026 "Making It Real" by Dentsu Creative takes a new phase for marketing: 70% of CMOs have not yet achieved significant cost savings from artificial intelligence, while 71% record an improvement in time-to-market. They also increase attention to differentiation, human creativity, creators and experiences in the real world artificial intelligence... The article "CMOs" brake on the "Hype" of the "AI": now count results and im…
Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing
Marketers made the AI investments. Most are still waiting for the returns. Brontë Wittpenn/San Francisco Chronicle via Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. Marketers have gone all in on AI. Now comes…
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