Online Shopping: How Are the Three Generations of Greek Consumers Similar, Different and What Do They Buy?
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The different generations of Greek consumers show more similarities than one might expect when it comes to their online purchases. More...
The picture of online shopping in Greece now has a common starting point: eight out of ten internet users aged 16 to 64 have made purchases online in the last six months. Beyond that, however, the differences between generations become apparent not so much in whether they shop, but in what they choose to buy and …
The online shopping landscape in Greece now has a common starting point: eight out of ten internet users aged 16 to 64 have shopped online in the last six months. Beyond that, however, the differences between generations become apparent not so much in whether they shop, but in what they choose to buy and ... More www.ertnews.gr
Focus Bari has been systematically monitoring the relationship between Greeks and the internet since 1995. Through Focus on Tech Life | Web, it records over time the trends and changes that shape their online behavior. The new edition focuses on online shopping, highlighting how Greeks' online purchasing behavior is evolving today. 8 out of 10 Greeks shop online: 80% of Greek internet users aged 16-64 have made online purchases in the last six m…
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