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Fast fashion retailer Shein's UK sales surged to $2.8 billion in 2024

Shein's pre-tax profit rose to £38.25 million in 2024 amid expansion efforts including new offices, pop-up shops, and a Christmas bus tour across 12 U.K. cities.

  • Shein's UK arm generated £2.05 billion in sales and a pre-tax profit of £38.25 million in 2024, showing significant growth.
  • The growth followed increased demand amid inflation and cost-of-living rises, while the company expanded via new offices and a Christmas bus tour.
  • Shein operates with low prices, heavy promotions, and product diversification, taking market share from rivals like ASOS and H&M in the UK.
  • Shein faces regulatory and political pressures, including a UK review of low-value import duty exemptions and difficulty securing listing approval in London.
  • The company shifted its IPO focus to Hong Kong and warned higher inflation and regulatory changes could affect future sales and operations.
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Shein’s UK sales surge 32% higher amid stock market float plans

Shein said it benefited from the opening of two new offices in Kings Cross and Manchester and the launch of a pop-up shop in Liverpool.

·London, United Kingdom
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PressNewsAgency broke the news in on Friday, August 15, 2025.
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