OnePlus To Cease Operations In US And Europe This Week, Bloomberg Reports
OnePlus ceases U.S. and Europe operations as parent Oppo restructures, phasing out OxygenOS for ColorOS and maintaining a presence in China.
- On Wednesday, Bloomberg reported that OnePlus will cease operations in North America and Europe as part of a restructuring by parent company Guangdong Oppo Mobile Telecommunications Corporation.
- Analyst Paolo Pescatore at PP Foresight said OnePlus lost the clarity that made it a 'flagship killer,' struggling with higher prices and intense competition in Western markets.
- Users with existing OnePlus devices will continue receiving software updates through their promised support period, though support will transition from OxygenOS to Oppo's ColorOS.
- Oppo intends to continue operating the OnePlus brand in China while expanding its own presence in Europe to fill the gap left by OnePlus' exit.
- Geopolitical pressures and intensifying competition have squeezed mid-tier entrants out of Western markets, as Oppo's global market share declined to 10% in the second quarter of 2026.
70 Articles
70 Articles
Budget Android brand OnePlus is closing down as Oppo announces restructuring
Chinese brand Oppo has announced a major restructuring which impacts upon the OnePlus and Realme brand it owns. The first news is that OnePlus is exiting the US and Europe in the next few days, so no new devices will be released in these regions. Oppo is the latest company to feel the pressure from the global memory shortage which has gradually pushed up prices. But while the immediate impact will be felt in the US and Europe, there are even big…
OnePlus says it won’t launch new products in Europe and North America
OnePlus told TechCrunch that it will no longer launch new products in Europe and North America, marking a major shift in its regional strategy. The company said “all users’ rights and interests, including after-sales support and software updates, will remain fully guaranteed.” However, it added that the OnePlus Community website will shut down for affected users on Aug. 16. “Community content will no longer be publicly accessible,” OnePlus said.…
‘It wasn't a decision made in a rush’: OnePlus explains why it’s just quit the US and Europe — and answers our 5 biggest questions about what it means
OnePlus has confirmed that it's quitting the US and EuropeNo new OnePlus products will be launched in either regionExisting customers will continue to get promised support and software updatesThe news everyone has been fearing but also expecting has been confirmed by OnePlus — the phone giant is officially quitting the US and Europe, which means no new products will be launched in either region.The writing has been on the wall for the Android pi…
What OnePlus Exiting the US Market Means for Current Users
When I first started covering tech, OnePlus was the brand to beat. It was never an Apple or a Samsung, but that's what it had going for it: The company made high-quality smartphones with enthusiast features at reasonable price points. I wouldn't even have called it an underdog, necessarily. It didn't have much "market share," but it was winning in the eyes of the tech community. Fast-forward a decade, and the situation couldn't be more different…
Coverage Details
Bias Distribution
- 54% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
