OnePlus is leaving the US and a global market exit could follow by 2027, says report
- OnePlus will cease operations in Europe and other international markets this week as part of a restructuring at parent company Guangdong Oppo Mobile Telecommunications Corporation. The brand, once a "flagship killer," is winding down after years of waning influence.
- Oppo cited financial challenges and a lack of momentum in key markets, alongside geopolitical friction regarding Chinese brands. An Apple Inc. trade secret lawsuit also contributed to the decision.
- Memory chip costs surged 250% in one year, rendering the company's core proposition of high specs at low prices structurally uneconomic. The affordable Nord lineup particularly suffered, relying on cheap components that no longer exist.
- While OnePlus remains active in China for now, the shutdown will expand globally, including India, by 2027. Oppo will shift focus toward Realme, prioritizing sales in the Nordic region where it has achieved greater success.
- Industry analysts predict smartphone shipments will decline by more than 13% in 2026 due to an ongoing memory chip supply crisis dubbed "RAMageddon." This broader market softness has forced manufacturers to tighten global operations.
54 Articles
54 Articles
OnePlus begins exiting US, Europe; India could follow in 2027
Hyderabad: OnePlus, one of the most recognisable Android smartphone brands in India, could wind down its India operations as early as 2027, according to a Bloomberg report, even as the company begins shutting down its business in the US and Europe this week. The immediate move, confirmed by OnePlus itself early Thursday, July 16, sees the brand exit two of its biggest Western markets as part of a sweeping restructuring at parent company Oppo. B…
Is Chinese smartphone maker OnePlus about to leave India? Rumors are circulating online once again. The company is reportedly winding down its business in Europe and North America.
The well-known OnePlus smartphone manufacturer is preparing for a radical change in its structure and policy. The brand that has already been so successful will now come out of Europe's markets...
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OnePlus is reportedly exiting the U.S. and the Europe market, and may also wind up operations in India. The Chinese smartphone maker, which was earlier carved out of Oppo along with Realme, may be merged with its parent, per media reports
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OnePlus could begin shutting down across the US and Europe as early as this week under a sweeping restructuring at parent company Oppo, according to reports. The firm has met with silence rather than the flat denials it issued in January. For anyone holding one of its phones, the practical answer already sits on the record: a January statement from OnePlus North America promising a 'full guarantee of users' after-sales support, software updates,…
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