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OnePlus is ending its Hasselblad partnership in favor of an in-house imaging engine
- OnePlus ended its five-year partnership with Hasselblad, which began with the OnePlus 9 series in 2021, to develop its own imaging system.
- The split occurred without an explicit reason, though OnePlus emphasized that Hasselblad's aesthetic remains part of their camera DNA going forward.
- OnePlus is developing the DetailMax Engine, an in-house camera system built with a focus on delivering clear and accurate images without distortion.
- CEO Pete Lau stated he is testing an early prototype likely linked to the anticipated OnePlus 15, rumored to skip the number 14 and exclude Hasselblad branding.
- This transition signals a new imaging phase for OnePlus, while its parent company Oppo continues its Hasselblad partnership and plans a separate imaging system.
15 Articles
15 Articles
OnePlus and Hasselblad are ending their five-year partnership
OnePlus and Hasselblad are ending their five-year partnership, according to an official blog post. The smartphone maker has started developing its own camera system, which it has dubbed the DetailMax Engine. There was no reason given for the split, though OnePlus heaped praise on Hasselblad in that blog post. It lauded the camera maker's "obsession with precision and detail" and opined about "nights in the lab chasing the perfect balance of ligh…
Pete Lau, CEO of OnePlus, confirms the end of the collaboration with Hasselblad, although he promises a major change in the computational photography of his mobile phones.
OnePlus and Hasselblad are ending their partnership
Ever since the OnePlus 9 series, each OnePlus flagship has featured Hasselblad branding and image tuning from the legendary camera brand. In a new turn of events, OnePlus CEO Pete Lau confirmed that the Hasselblad partnership has come to an end and OnePlus is building its own imaging engine. OnePlus DetailMax Engine will usher in a “new era of computational imaging” for OnePlus devices. It's expected to debut on the OnePlus 15, and Lau shared th…
OnePlus stops collaborating with Hasselblad and works on his own image algorithm – The Observatorial
OnePlus has announced the development of his own image algorithm after ending his collaboration with the Hasselblad cameras manufacturer, with which they have obtained first “promising” results. OnePlus has maintained a collaboration with the Swedish firm Hasselblad for five years to combine ‘hardware’ and ‘software’ and design a reliable chamber system, which allows clear and […]
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