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One in Three Media Contacts Found Online Cannot Be Verified as Deliverable, Analysis Finds
- About one in three media contacts from public sources cannot be confirmed as deliverable, based on data from the media contact platform Media List.
- Journalists frequently change jobs or outlets, beats are reassigned, and newsroom addresses become inactive or are retired without notice, affecting contact accuracy.
- Media lists deteriorate over time, causing email pitches to bounce and harming the sender's domain reputation, which can lead to more emails landing in spam.
- Only continuous re-verification of media contacts is effective, as lists decay from the moment they are created, according to Media List's analysis.
Insights by Ground AI
28 Articles
28 Articles
Star Local+27 Reposted by 27 other sources
One in Three Media Contacts Found Online Cannot Be Verified as Deliverable, Analysis Finds
Coverage Details
Total News Sources28
Leaning Left4Leaning Right2Center20Last UpdatedBias Distribution77% Center
Bias Distribution
- 77% of the sources are Center
77% Center
15%
C 77%
Factuality
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