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One foot back, two feet forward

Denise Dunn was selling a friend’s thongs 15 years ago at Mindil Beach Sunset Markets in Darwin when a customer said to her, “Great thongs, but they have no arch support.” Denise’s original reaction was, “Who even has arch support in their thongs?” But the comment stuck. “I thought to myself ‘traditional thongs on the market have no support, and the orthotic ones are heavy, chunky and ugly. What if I could design a thong that looked good, was co…
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Inside Small Business broke the news in on Friday, March 6, 2026.
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