On Unusual Paths: Sparkassen Advertise with "Horror-Game" for Young Customers

saarbruecker-zeitung.de

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Suitable financial products for young people are one to reach the target group, the other to reach the target group. Banks and savings banks struggle - even outside the traditional channels.

gameswirtschaft.de

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Frei ab 16: The Sparkasse shocks with the Fortnite creation pig had – influencers like HandOfBlood and Gnu promote the horror game. Vorneweg: Schwein haben is explicitly "no marketing stunt". Emphasizes at least Janine Schumann, who heads the campaign management in the newsroom of the Sparkassen-Finanzgruppe – and in the production rather sees "a contemporary experience that takes "gaming seriously – in attitude, [...] Der Beitrag Schwein haben:…

nn.de

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Frankfurt/Main - Matching financial products for young people are one thing, reaching the target group, the other. Banks and savings banks struggle - even outside the classical channels.

inFranken.de

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Adequate financial products for young people are one to reach the target group, the other to reach the target group. Banks and savings banks are able to find themselves - even outside the classic channels.

Heise

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In the creative mode of "Fortnite", the Sparkasse has developed a horror game in which a piggy bank has to escape a slaughtering child.