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On the rise: local media IP in Asian attractions
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On the rise: local media IP in Asian attractions
The combination of media IP and theme parks dates back 70 years with the opening of Disneyland in California. With massive populations and fast-growing local media and creative industries in Asia, it’s worth checking the progress of merging local IP media with location-based entertainment. Locally produced media content is increasingly integrating into the theme attractions through collaborations and self-developed attractions. In Asia, online g…
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