Omnicom unveils next-gen Omni AI platform, pitches measurable sales growth for brands

Omnicom folds IPG data and AI assets into Omni platform

Omnicom has unveiled the next-generation of its marketing intelligence platform, Omni, in a move that integrates the agency holdco’s data, ...

Omnicom Unveils the New Omni: an AI-Driven Marketing Intelligence Platform Delivering Measurable Sales Growth for Brands

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Omnicom unveils next-gen Omni AI platform, pitches measurable sales growth for brands

New Delhi: Omnicom has launched the next generation of Omni, describing it as an AI-driven marketing intelligence platform built to connect strategy, execution and performance across the marketing ecosystem and deliver measurable sales growth for brands. The company said the new Omni is built on the combined strengths of Omnicom and recently acquired Interpublic, bringing together creativity, media, data and AI for a “platform-dominated” marketi…