OMG launches dual-brand push into global matcha boom

OMG expands into matcha space after sealing supply deal

OMG Group has expanded into the matcha category after signing a multi-year supply deal with Sandai Group. Sandai is a premium manufacturer of ceremonial-grade raw Japanese matcha, headquartered in Nagasaki, Japan. The exclusive five-year, 350,000kg supply agreement set the stage for the launch of a dual-brand platform targeting both premium and mass market segments. The two brands include Ōmura Matcha and Matcha Mode.  Ōmura Matcha is positioned…

OMG launches dual-brand push into global matcha boom

OMG Group launches two matcha brands targeting premium and mass-market segments as it expands into the fast-growing global market Entry follows an exclusive five-year supply agreement with Japan’s SANDAI Group for 350,000kg of ceremonial-grade matcha Strategy creates vertically integrated platform spanning consumer brands, ingredient supply, food service distribution and product innovation   Special Report: Health and wellness food company OMG G…