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OMDs Irving Sees Retail Media Collapsing the Funnel Beet.TV #MarketingStrategy #DigitalMarketingTips #EcommerceMarketing #EcommerceTips
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OMDs Irving Sees Retail Media Collapsing the Funnel Beet.TV #MarketingStrategy #DigitalMarketingTips #EcommerceMarketing #EcommerceTips
An inflection point may have arrived for commerce media, as the confluence of digital shopping transformation, privacy changes, and the deprecation of traditional identifiers forces brands to rethink their conversion strategies. This evolution is creating new opportunities at the intersection of media exposure and transaction points, providing advertisers with real-time feedback loops that enhance performance throughout the consumer journey. “It…
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