Latest News Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High

Samsung was Europe's biggest smartphone brand in Q1 2026

Samsung topped the European smartphone market in the first quarter of 2026 by selling 12.6 million Galaxy phones. According to data from market research firm Omdia, the company captured a 38% market share, its highest level in several years. Despite launching the Galaxy S26 series, Galaxy A37, and Galaxy A57 later than usual compared to previous years, Samsung still managed strong sales during Q1 2026. Omdia claims that the Galaxy A16 4G was es…

Omdia: Europe's smartphone market grew 2% in Q1, but is expected to fall 12% for the full 2026

33.0 million smartphones were shipped in Europe (excluding Russia) in the first three months of 2026, reports Omdia. This is an increase of 2% compared to the first quarter last year, but there is trouble brewing ahead, say the analysts. 33 million smartphones were shipped in Europe in Q1 2026 First, the good news. Samsung retook its #1 spot with 12.6 million smartphones (+3%). Shipments were weaker as the Galaxy S26, S26+ and S26 Ultra flagship…

Honor becomes fastest-growing smartphone brand in Europe: Q1 2026

Omida has reported the smartphone market analysis of Europe for Q1 2026, where Honor has appeared as one of the fastest-growing brands in the specific segment. The company’s overall sales have increased by 60% in the first quarter of this year. As per the report, the European smartphone market in Q1 2026 has grown by 2% with 33.0 million units. The market showed stability despite the growing supply-side costs and increasing risks of the memory a…

Smartphone Prices Hit a Record High in Europe as Cheap Devices Fade Away

If you feel like upgrading your phone is putting a massive dent in your wallet lately, you are definitely not alone. The latest market numbers from research firm Omdia show a dramatic shift in the European mobile landscape. For the first time ever, the average price for a smartphone in Europe has climbed to a whopping €580. The reason behind this price surge is pretty simple: cheap phones are actively disappearing. Devices that cost under €200 r…

Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High

LONDON--(BUSINESS WIRE)--#Electronics--Omdia’s latest research reveals that Europe’s smartphone market (excluding Russia) grew 2% to 33.0 million units in 1Q26, showing resilience amid growing supply-side costs and increasing risks of availability bott... L'articolo Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High è un contenuto originale di 01net.

Eurobites: European smartphone market grows 2% in Q1 – but trouble lies ahead

Also in today's EMEA regional roundup: Telia Finland demos quantum encryption with QMill; CityFibre 're-scopes' Project Gigabit plans; Deutsche Telekom plans in-store silent hour.