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Olympia: How Many Billion Sponsorings Really Bring the Brands

Summary by Kurier
At no event do sponsors pay any more: eleven companies determine the Olympic Games – they spend billions on it. Expenses that pay off (must).
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KurierKurier

Olympia: How Many Billion Sponsorings Really Bring the Brands

At no event do sponsors pay any more: eleven companies determine the Olympic Games – they spend billions on it. Expenses that pay off (must).

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Kurier broke the news in on Friday, February 20, 2026.
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