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Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

Summary by Marketing Dive
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

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Marketing DiveMarketing Dive
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Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

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Marketing Dive broke the news on Friday, September 11, 2026.
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