The War for Oktoberfest Begins: Only Six Breweries Are Allowed to Pour Beer at the Festival, Now a Challenger Is Coming
4 Articles
4 Articles
For Germans, beer is not just a drink, it is a tradition and an identity. For generations, the same producers have been pouring beer at Oktoberfest. Organizers say it is all about preserving the purity of the Bavarian spirit. Critics, however, call it a cartel. A decisive clash is brewing over who exactly can sell beer, run tents and otherwise participate in the festivities.
Even Bavarian Prince Luitpold tried to introduce his beer to Oktoberfest in the 1980s, but the city rejected him. "Whatever you do, the city of Munich will try to find new excuses to block new suppliers," the prince said.
AGI - Autumn means, in Germany, Oktoberfest and the Munich event is also the guarantor of local beer. Strictly local. So much so as to frighten a legal battle against the "sign" of Munich beer. For generations, the same brewers have poured every single drop at the Oktoberfest. The organizers say it is a matter of preserving the purity of the Bavarian bacchanal. The critics define it as a real sign, notes the Wall Street Journal. It is preparing …
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