Odyssey effect: stars sell Greece to a new wave of tourists

Odyssey effect: stars sell Greece to a new wave of tourists

Christopher Nolan blockbuster and A-listers like Madonna, Katy Perry and Justin Bieber helping sell destination

From Madonna To Matt Damon, How ‘The Odyssey’ Is Driving Greece’s US Tourism Boom

Highlights: Greece is seeing growing exposure among American travelers through celebrity vacations, Hollywood productions and social media. About 1.55 million Americans visited Greece in 2025, making the US its third-largest tourism revenue source. Christopher Nolan’s The Odyssey, starring Matt Damon and Anne Hathaway, was filmed partly in Greece’s Peloponnese region. EasyJet Holidays reported an 18 percent rise in Greece bookings after the mov…