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ODA rebrand puts Kuoni back on the map – Marketing Communication News

Summary by marcommnews.com
The world of travel has changed. Today’s travellers are looking for something different. Experience-driven, digitally savvy, and seeking authenticity over extravagance, they’re looking for meaning, immersive personal experiences and journeys they won’t forget. Kuoni, once an iconic travel brand, had become pigeonholed as luxury Indian Ocean honeymoons, limiting its broader appeal and relevance. Perceived as niche and expensive, it struggled to de
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Kuoni Travels: Rudolf Thesak hands over to Udo Gürtler

Rudolf "Rudi" Thesak retires at the end of February. Udo Gürtler will take over his position at Kuoni Reisen.

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ODA rebrand puts Kuoni back on the map – Marketing Communication News

The world of travel has changed. Today’s travellers are looking for something different. Experience-driven, digitally savvy, and seeking authenticity over extravagance, they’re looking for meaning, immersive personal experiences and journeys they won’t forget. Kuoni, once an iconic travel brand, had become pigeonholed as luxury Indian Ocean honeymoons, limiting its broader appeal and relevance. Perceived as niche and expensive, it struggled to de

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marcommnews.com broke the news in on Thursday, February 13, 2025.
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