Oatly bets on coffee and science to fuel plant-based milk’s comeback
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Oatly bets on coffee and science to fuel plant-based milk’s comeback
Despite waning plant-based milk sales – which dropped for the first time in years in 2025 to $2.9 billion, a 4.4% decrease from 2023, per Nielsen NIQ data – there is hope for the category, according to Helge Weitz, president of Oatly North America.
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