Oatly Adds 'Trust The Processed' Label To Milk Cartons

Oatly Adds 'Trust The Processed' Label To Milk Cartons

Oatly has added a new “trust the processed” label to its drink cartons. The Swedish oat milk brand added the label to its packaging last year, prompting both praise and pushback for meeting the topic of food processing directly. Read more: Oatly Banned From Marketing Plant-Based Products As Milk In The UK Oatly’s new label acknowledges the ongoing debate around ultra-processed foods (UPFs), an increasingly polarised topic that many consumers rem…