Oases in the desert of Arabia created 'brands' in the Bronze Age
3 Articles
3 Articles
Oases in the desert of Arabia created 'brands' in the Bronze Age
Did brands exist before modern society, in noncapitalist economies? An international team led by Marta Luciani of the University of Vienna has made unexpected discoveries about Bronze Age trade: Yes, brands did indeed exist 3,200 years ago. Findings from the oasis of Qurayyah in northwestern Arabia offer unprecedented insights into the production of two-color painted pottery.
The question of whether trademarks are an exclusive invention of modern capitalist societies has received a strong response from an international team of researchers: they already existed at least 3,200 years ago. A study led by Marta Luciani of the University of Vienna, and published in the magazine PLOS One, [...]
In oases in the Arabian Desert, ceramic wares already had a kind of trademark system in place during the Bronze Age, 3,200 years ago. Two-tone painted vessels were so distinctive, aesthetically pleasing, and in high demand that they can confidently be considered trademarks, according to an international study led by Marta Luciani of the University of Vienna, published in the journal "PLOS One".
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