Nykaa Brings Beauty and Fashion to ChatGPT with OpenAI Collaboration

Nykaa brings beauty and fashion to ChatGPT with OpenAI collaboration

Tech News News: Nykaa has announced a multi-year strategic collaboration with OpenAI to redefine how consumers discover and shop for beauty and fashion. The partnersh.

Nykaa shares rise over 3% after beauty retailer partners with OpenAI for AI-enabled shopping

Under the partnership, ChatGPT users in India will be able to access Nykaa's catalogue directly within the chat interface

Nykaa joins hands with OpenAI to enable AI-powered shopping on ChatGPT

The collaboration will also extend beyond customer services, with Nykaa planning to use OpenAI technologies, including ChatGPT Enterprise and the coding agent Codex, across its internal operations

Nykaa partners with OpenAI for ChatGPT shopping

Nykaa has signed a multi-year partnership agreement with OpenAI to list its beauty and fashion storefronts as connected apps in ChatGPT, allowing users in India to get product recommendations through conversations in ChatGPT, before being routed to Nykaa’s app or website to complete a purchase. When a shopper asks ChatGPT for skincare for sensitive skin, a wedding outfit or a fragrance, ChatGPT draws on Nykaa’s catalogue to respond and routes th…

Nykaa Taps OpenAI for AI Shopping Revolution

Nykaa has announced a landmark partnership with OpenAI (June 16, 2026), integrating its beauty and fashion platforms directly into ChatGPT as connected apps. This collaboration will deliver AI‑driven shopping experiences, personalized recommendations, and enhanced enterprise productivity across Nykaa’s operations. Partnership HighlightsConnected Apps: Nykaa Beauty and Nykaa Fashion are now accessible inside ChatGPT, enabling conversational produ…

Nykaa Partners with OpenAI to Bring Fashion Shopping to ChatGPT | Retail Tech News India

Mumbai-based beauty and fashion retailer Nykaa has entered into a multi-year collaboration with OpenAI, enabling users in India to access its beauty and fashion catalogues directly through ChatGPT while also deploying OpenAI’s artificial intelligence tools across its customer-facing and operational functions. Under the partnership, Nykaa Beauty and Nykaa Fashion have been listed as connected apps […] The post Nykaa Partners with OpenAI to Bring …