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New York’s Ban on Addictive Social Media Feeds for Kids Takes Shape with Proposed Rules

The SAFE For Kids Act mandates social media platforms to restrict addictive feeds and nighttime notifications for users under 18 to safeguard youth mental health, with fines up to $5,000 per violation.

  • Attorney General Letitia James on Monday proposed rules for the SAFE For Kids Act that would require Instagram, TikTok, and YouTube to verify users are over 18 before granting algorithmic feeds or nighttime notifications.
  • Citing rising youth anxiety and depression, the rules bar algorithmic feeds and nighttime notifications for children and teenagers without parents and guardians' consent.
  • The proposals require platforms to use effective, privacy-protecting age verification methods, delete data immediately after verification, and retain testing results for 10 years.
  • Following public comment through Dec. 1, Attorney General James says she will finalize rules within one year, though opponents like NetChoice and the Electronic Frontier Foundation anticipate legal challenges.
  • Across the U.S., more than 20 states have passed age-check laws, while platforms themselves have rolled out age-assurance features in recent months, reflecting shifts in state legislatures and legal contexts.
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New York's ban on addictive social media feeds for kids takes shape with proposed rules

New York’s attorney general has proposed rules for social media companies as the state moves to implement a law shielding children from addictive feeds.

·United States
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The Verge broke the news in United States on Monday, September 15, 2025.
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