US Edition
Nutella Unveils New Flavor, Which Will Be Made in Chicagoland
The spread blends Nutella’s familiar creaminess with roasted peanuts after fans asked for a peanut version for years, Ferrero North America said.
- On Wednesday, Ferrero North America officially launched Nutella Peanut nationwide, marking the brand's first new flavor innovation in over 60 years.
- After over 60 years of sticking to its signature chocolate-hazelnut formula, Noah Szporn, senior vice president of spreads at Ferrero North America, said the company listened to fans requesting a peanut version for years.
- Nutella Peanut blends the brand's signature creaminess with roasted peanuts; celebrity chef Alex Guarnaschelli called it "Peanut yum," while others said they didn't think Nutella could get any better.
- Fans can purchase the spread at major retailers including Kroger and Walmart, with a Nutella Peanut pop-up event scheduled for May 16 and 17 at 372 Lafayette Street in New York City.
- Earlier this month, a Nutella jar floated across an Artemis II livestream, inspiring Szporn to say "anything is possible," prompting the brand's decision to launch its first new flavor in over 60 years.
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Nutella adds first new flavor in over 60 years
Nutella, the iconic hazelnut cacao spread company, released its first new flavor in over 60 years: Nutella Peanut.
Introducing Nutella Peanut, the company's first new flavor in 60 years
Nutella is offering its first new flavor in more than 60 years.The new spread is called Nutella Peanut. As the name implies, it puts the brand's signature hazelnuts in the back seat while roasted peanuts take center stage.The company said it otherwise keeps the spread's creamy cocoa taste.ICYMI | From dirty Dr. Pepper to dragon berry: McDonalds expands drink menu"Honestly, when a jar of Nutella goes viral floating in space, you start to feel lik…
Introducing Nutella Peanut, the company's first new flavor in more than 60 years
Nutella is offering its first new flavor in more than 60 years.The new spread is called Nutella Peanut. As the name implies, it puts the brand's signature hazelnuts in the back seat while roasted peanuts take center stage.The company said it otherwise keeps the spread's creamy cocoa taste.ICYMI | From dirty Dr. Pepper to dragon berry: McDonalds expands drink menu"Honestly, when a jar of Nutella goes viral floating in space, you start to feel lik…
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