Nutella’s First New Flavor In 6 Decades Is On Its Way
- Ferrero announced Nutella Peanut, its first new Nutella flavor in the U.S. In over 60 years, set to release in spring 2026.
- The launch follows Ferrero's $75 million Illinois expansion to produce Nutella Peanut domestically and create 65 jobs later this year.
- Nutella Peanut blends the classic 1964 Nutella recipe with roasted peanut flavor, distinct from traditional peanut butter, aiming at North American tastes.
- Michael Lindsey, Ferrero North America president, stated, "Our momentum here has never been stronger," highlighting this as a defining moment for the company.
- Ferrero expects Nutella Peanut and other new products to boost growth, engage consumers, and strengthen its leadership in the North American market.
16 Articles
16 Articles
Nutella’s First New Flavor In 6 Decades Is On Its Way
And it has a Southern twist.FerreroIt's hard to improve on Nutella, the blissfully creamy, cocoa-hazelnut spread that has sweetened our pastries and sandwiches for more than 60 years. But for the first time ever, parent company Ferrero has decided to release a new Nutella flavor—and it has a Southern twist.Designed to satisfy North American tastes, Nutella Peanut will blend the traditional creamy recipe from 1964 with the flavor of roasted peanu…
Nutella Is Launching a New Flavor for the First Time in Over 60 Years
It taps into Americans' love of a certain humble nut.Adobe / AdobeIs there anything that doesn't go well with Nutella? Whether you're swirling spoonfuls into cake batter, cookie dough, banana bread, buttercream, or eating straight from the jar, we can't think of anything that doesn't instantly taste better when slathered with the rich, creamy chocolate-hazelnut spread.People all over the world love Nutella so much that the brand hasn't needed to…
Ferrero Announces the Creation of a Nutella Flavor "Peanut"
In addition to the Nutella "peahuet" flavour, Ferrero's North American branch has announced two novelties in its shelves: squares of Ferrero Rocher chocolate, put on sale next September, and Tic Tac taste Dr Pepper, expected them in autumn.
Nutella adds first new spread in 60 years - the flavor took 5 years to create
FERRERO, the creator of the iconic hazelnut cocoa treat Nutella, has whipped up a new spread for the first time in over six decades. The new flavor, enhanced with a crunchy twist, saw a lot of thought go into it, taking five years to perfect the recipe. AFPFerrero, the creator of Nutella, has created a new version of the iconic spread[/caption] Founded in 1946 in Italy, Ferrero is a family-owned company that creates chocolate and confectionery p…
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