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Nutella’s First New Flavor In 6 Decades Is On Its Way

  • Ferrero announced Nutella Peanut, its first new Nutella flavor in the U.S. In over 60 years, set to release in spring 2026.
  • The launch follows Ferrero's $75 million Illinois expansion to produce Nutella Peanut domestically and create 65 jobs later this year.
  • Nutella Peanut blends the classic 1964 Nutella recipe with roasted peanut flavor, distinct from traditional peanut butter, aiming at North American tastes.
  • Michael Lindsey, Ferrero North America president, stated, "Our momentum here has never been stronger," highlighting this as a defining moment for the company.
  • Ferrero expects Nutella Peanut and other new products to boost growth, engage consumers, and strengthen its leadership in the North American market.
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Better Homes & Gardens broke the news in on Tuesday, May 13, 2025.
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