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Numerator: Gen Z rewrites the private label playbook

Summary by CDR – Chain Drug Review
CHICAGO — In a retail environment shaped by inflation, shifting generational power, and evolving ideas of value, private label brands are experiencing a renaissance, and Generation Z is leading the charge.Once hesitant about store brands, Gen Z is poised to surpass Baby Boomers in private label spending by mid-2026, according to new insights from Numerator. The change is fueled by tightened budgets, shifting consumer expectations, and a broader …
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storebrands.com broke the news in on Friday, June 13, 2025.
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