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Number of Days: Us Brand Boycott Is Not yet a Big Trend.
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Number of days: Critical 17% of Germans have renounced American products or services with regard to Donald Trump's policy, according to the Nuremberg Institute for Market Decisions. Another 16% say they want to do so in the future. More than half of respondents believe that measures such as consumer boycotts can have an impact on Trump's policy. horizon.net (€) (Photo: IMAGO / Frank Sorge)
From punitive tariffs to the threatened annexation of Greenland: Trump's current US policy ensures that many people in Germany see the US and US brands more critically. However, whether they go so far as to change their consumer behaviour, the Nuremberg Institute for Market Decisions has investigated.
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