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Nuevo León courts South Korean World Cup fans as 'Pes-korea' buzzes near Monterrey
Officials said more than 112,000 South Korean visitors came to Mexico in 2025, and they expect the World Cup to lift that number further.
- Nuevo León Tourism Minister Maricarmen Martinez announced a 'Korea Week' in Monterrey this June to accommodate expected World Cup visitors, anticipating growth beyond the 112,000 South Korean tourists who visited Mexico in 2025.
- South Korean industry, anchored by LG Electronics in Apodaca and KIA Motors in Pesquería, transformed the region into a global industrial hub, creating a community of about 5,000 residents often nicknamed 'Pes-korea'.
- Adapting to the growing population, local businesses like Soriana supermarkets added Korean-language signage, while tire shop owner Mario Alberto Cantú incorporated 'Tire Sales' in Korean to assist customers.
- A deep-seated 'football debt' from the 2018 World Cup, where South Korea defeated Germany to help Mexico advance, fosters goodwill; KIA head of Human Resources Rafael Medrano plans match-day activities and ticket distribution for employees.
- South Korea will play South Africa in Monterrey, creating what officials describe as a 'home game' atmosphere for thousands of residents who call both Seoul and Monterrey home.
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Associated Press News+14 Reposted by 14 other sources
Nuevo León courts South Korean World Cup fans as 'Pes-korea' buzzes near Monterrey
The government in Nuevo León, Mexico, is inviting South Korea fans to Monterrey for the World Cup. There is already a deep connection between the regions.
·United States
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Total News Sources15
Leaning Left4Leaning Right2Center9Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 27%
C 60%
13%
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