NPO Invests Nearly 100 Million Extra in Podcasts and Streaming to Reach Young People.
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The NPO is once again allocating substantially more money to NPO Start and NPO Luister in 2027. The budget for the digital platforms is increasing by 94 million euros compared to last year. At the same time, less [read more] The post NPO Budget 2027: nearly 100 million euros extra to streaming appeared first on Spreekbuis.nl.
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The Dutch Public Broadcasting Corporation (NPO) is pumping substantially more money into its digital channels in 2027. An additional 94 million euros will go to streaming service NPO Start and radio and podcast app NPO Luister. This comes at the expense of the budgets for traditional television and radio. With this change of course, the NPO hopes to better reach the younger target group.
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