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Novo Nordisk to launch discounted Wegovy subscriptions for self-pay patients in US

Novo Nordisk offers self-pay patients three subscription plans with savings up to $1,200 yearly on Wegovy injections to improve adherence and compete with Eli Lilly.

  • Novo Nordisk will launch a discounted subscription plan for U.S. Wegovy patients paying for the drug themselves, offering monthly prices up to nearly 30% below its standard rate.
  • The new programme, available through telehealth platforms, lets eligible self-pay patients buy three-, six- or 12-month supplies at fixed monthly prices, with longer plans offering bigger reductions.
  • Novo is increasingly leaning on telehealth and direct distribution to reach patients paying out of pocket, a shift outside of traditional insurance channels and doctors' offices.
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NBC LA broke the news in Los Angeles, United States on Tuesday, March 31, 2026.
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