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Ozempic and Wegovy Maker Novo Nordisk Sees Shares Tumble on Profit Alert

DENMARK, JUL 28 – Novo Nordisk cut 2025 sales growth forecast to 8-14% due to competition from copycat semaglutide drugs and slower market expansion in the US, impacting earnings guidance.

  • Novo Nordisk has indicated that growth in its annual revenue and earnings will decelerate due to heightened market difficulties and the rise of imitation weight-loss medications.
  • The warning follows persistent use of compounded semaglutide copies, FDA rules allowing such compounding after shortages, and strong competition from Eli Lilly.
  • The company cut its sales growth forecast to 8–14% from 13–21%, expects earnings growth of 10–16%, and named Maziar Mike Doustdar as the new CEO starting August 7.
  • Analyst Søren Løntoft Hansen described the significant forecast reduction as indicative of the current difficulties faced in the US market, while shares fell by more than 20% following the announcement.
  • Novo Nordisk plans litigation and regulatory action to address knockoff drugs, and market experts note the company underestimated the self-pay obesity segment.
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21 Articles

Lean Right

Danish pharmaceutical giant Novo Nordisk is falling headlong after the continued spread of cheap copies of the company's obesity drug forced management to lower its forecasts for the second time this year. The entire Copenhagen Stock Exchange is dragged down by the fall.

·Stockholm, Sweden
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Only eight to 14 percent growth: What would be a success for other companies is a sign of the crisis for the Danish pharmaceutical company. Especially in the US market there are problems – because of a strong competitor.

·Munich, Germany
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Ozempic and Wegovy maker Novo Nordisk sees shares tumble on profit alert

The Danish firm blamed the move to slash its guidance on intense competition from rivals and copycat drugs in the US.

·London, United Kingdom
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BizToc broke the news in on Monday, July 28, 2025.
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