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Novo Nordisk Canada considers competing with generics through renamed lower-price Ozempic

Novo Nordisk launches Plosbrio and Poviztra to compete with generics, aiming to improve affordability for over one million Canadian patients using semaglutide drugs.

  • Novo Nordisk Canada is considering introducing renamed, lower-priced copies of its drugs Ozempic and Wegovy, called Plosbrio and Poviztra, to compete with generic versions once they enter the Canadian market.
  • Health Canada has approved nine submissions from other drug companies to make generic versions of the active ingredient semaglutide, but the review process is complex due to potential differences in safety and efficacy.
  • Pharmaceutical policy expert Mina Tadrous called Novo Nordisk's potential move 'an interesting play' to stay competitive, as they cannot lower the price of their brand-name products to allow generic market entry.
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NiagaraFallsReview.caNiagaraFallsReview.ca
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Novo Nordisk considers competing with generics through renamed lower-price Ozempic

TORONTO - Novo Nordisk Canada is considering competing with generic versions of its brand-name Ozempic and Wegovy drugs by introducing renamed, lower-priced copies of the medications.

·Niagara Falls, Canada
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The Hamilton Spectator broke the news in Hamilton, Canada on Wednesday, January 7, 2026.
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