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SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership

SoFi will support Notre Dame student-athletes with financial education, scholarships and an annual $1.4 million fund under the multi-year deal.

  • On Tuesday, July 28, 2026, Notre Dame Athletics and SoFi Technologies announced a multi-year partnership, making SoFi the first brand to appear as a jersey patch on Fighting Irish uniforms.
  • NCAA Division I leaders authorized commercial uniform patches in January to help athletic departments generate revenue and offset the soaring costs of supporting student-athletes.
  • Valued at $18 million to $20 million annually over six years, the agreement reportedly ranks as the most lucrative jersey sponsorship in college sports, surpassing Ohio State's recent JPMorganChase deal.
  • As part of the collaboration, SoFi will establish a $1.4 million annual fund supporting Notre Dame's '4 for Forever' program, providing full-tuition scholarships for one male and one female walk-on student-athlete.
  • Beginning this season, the SoFi logo will appear on all 26 varsity teams' uniforms. While some fans posted mixed reactions online, the university maintains the partnership creates lasting value for student-athletes.
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On3 broke the news on Tuesday, July 28, 2026.
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