Notre Dame, Ohio State announce lucrative jersey patch sponsorship deals on the same day
The deals will bring more than $30 million a year and fund scholarships and athlete support as schools seek new revenue.
- On Tuesday, Notre Dame and Ohio State announced lucrative jersey patch sponsorship deals totaling around $30 million as universities capitalize on new revenue opportunities in collegiate athletics.
- A $2.8 billion House antitrust settlement approved last month cleared the way for schools to directly pay players through licensing deals, prompting universities to pursue commercial partnerships.
- Ohio State athletic director Ross Bjork said the JPMorgan Chase deal creates "meaningful opportunities for our student-athletes" while the Chase Bank logo appears on all 36 varsity sports uniforms.
- Financial services company SoFi Technologies secured a deal with Notre Dame worth $18 million to $20 million, including an annual $1.4 million fund for the "4 for Forever" scholarship campaign.
- Multiple other schools have already announced jersey patch sponsorships as the trend accelerates. Notre Dame athletic director Pete Bevacqua said the "4 for Forever" promise is "paramount to providing the best student-athlete experience.
24 Articles
24 Articles
Notre Dame, Ohio State announce lucrative jersey patch sponsorship deals on the same day
Notre Dame and Ohio State reached lucrative jersey patch sponsorship deals totaling around $30 million as schools search for ways to cash in on the revenue-sharing era.
Notre Dame and Ohio State Score Major Jersey Patch Deals Worth Combined ~$30 Million
Two of college football's most recognizable programs struck major jersey patch sponsorship agreements on the same day, signaling the pace at which schools are moving to generate revenue under new rules allowing them to pay athletes directly. Notre Dame announced a partnership with financial services firm SoFi Technologies, with the deal valued between $18 million and $20 million annually, according to multiple outlets. On the same Tuesday, Ohio …
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