Thousands Gather at Nothing Phone Store in Bengaluru; CEO Carl Pei Cancels Flight to Meet Fans: Social Media Reacts
The Bengaluru flagship offers experiential retail including a creator studio and interactive displays, supporting 2% smartphone market share and 85% shipment growth in India, IDC reported.
- On Saturday , Nothing opened its first retail store in Bengaluru's Indiranagar, inaugurated by Carl Pei and Akis Evangelidis; it is the company’s second store worldwide after London.
- As India's biggest market, Nothing is expanding its physical presence with a flagship store that unites products from Nothing and CMF, leveraging CMF’s India ties and over 2% smartphone share, according to IDC.
- The two-storied Bengaluru location packs experiential features and creator facilities, including customised Nothing products, factory-inspired production-line displays, and a dedicated studio space within about 5,032 square feet.
- Opening the flagship was described by the company as a major milestone, cementing Nothing's rapid growth in India after raising $200 million in Series C funding last year led by Tiger Global and planning two more stores in Tokyo and New York.
- With rivals expanding offline, Nothing aims to replicate Apple-style retail reach as Apple opens its sixth store this month in Borivali, Mumbai, while CMF targets mass-market and Nothing focuses on niche higher-priced segments.
18 Articles
18 Articles
Thousands gather at Nothing phone store in Bengaluru; CEO Carl Pei cancels flight to meet fans: Social media reacts
The Nothing store in Bengaluru offers an immersive experience with its industrial design and interactive zones. Opened on February 14, it attracted over 2,000 visitors, although some faced crowd control issues.
Nothing turns community energy into retail reality with Bengaluru flagship
Nothings first Indian flagship in Bengaluru is less a store and more a statement — a physical extension of its transparent design philosophy and cult-like community culture, underscoring just how central India is to the brands global ambitions.
Smartphone maker Nothing doubles down on India, CEO Carl Pei says company investing more
The company opened its first flagship offline store in Bengaluru and plans to expand its physical retail footprint further, signaling a deeper long-term commitment to India beyond its online-first beginnings.
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