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Nothing Acquires Essential to Shape Unique Tech Identity
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Nothing Acquires Essential to Shape Unique Tech Identity
The tech industry has been abuzz with curiosity ever since Nothing, the London-based consumer electronics company founded by Carl Pei, acquired the remnants of Essential, the smartphone brand once helmed by Android co-founder Andy Rubin. While the acquisition happened a few years ago, the motivations behind this move have remained largely opaque—until now. In a recent revelation, Pei has finally shed light on why Nothing decided to purchase Esse…
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