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Chuck E. Cheese Is Opening Arcades for Adults

UNITED STATES, JUL 1 – Chuck E. Cheese opened 10 Chuck's Arcade locations with retro and modern games targeting adults, backed by a $350 million brand revitalization following bankruptcy.

  • In late June 2025, Chuck E. Cheese launched Chuck’s Arcade, opening ten adult-focused venues in malls across eight states.
  • After a $350 million modernization effort, Chuck E. Cheese tested nontraditional formats like arcades, David McKillips said earlier this year.
  • Each arcade offers a mix of racing simulators, immersive virtual reality and retro classics, and features animatronic characters as decorative overseers.
  • Targeting grown-ups craving childhood memories, the spin-off adds a dedicated pizzeria venue.
  • The company said more locations are on the horizon, positioning Chuck’s Arcade to challenge Dave & Buster’s in the adult arcade market.
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restaurantdive.com broke the news in on Tuesday, July 1, 2025.
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