Chuck E. Cheese Is Opening Arcades for Adults
- On June 30, Chuck E. Cheese revealed plans to launch a series of 10 Chuck’s Arcade venues in eight different states, targeting adult fans of arcade gaming.
- This launch is part of a $350 million effort to revitalize the brand following Chuck E. Cheese’s exit from bankruptcy half a decade ago.
- Chuck's Arcade showcases a selection of vintage games alongside newer titles, with the majority of locations not offering food, except for a unique pizzeria in Kansas City.
- CEO David McKillips called Chuck's Arcade 'a natural evolution' to engage lifelong fans and new generations through a blend of nostalgia and modern experiences.
- The company plans more Chuck's Arcade openings, aiming to extend its arcade legacy and bolster entertainment across its 500-plus unit system.
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101 Articles
Chuck E. Cheese opens spin-off arcades for adults — including one in New York
Famed animatronic restaurant chain Chuck E. Cheese is launching a spin-off dubbed "Chuck's Arcade" complete with arcades for adults as "a modern-day love letter" to their fans — and aging consumers.
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